Brain Region That Motivates Behavior Change Discovered


Ada Leonard

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  • Category : Psychology
  • Size : 199698
  • By : Ada Leonard
Abstract
Ever been stuck in a rut? Researchers found that stimulating a region of the brain called the posterior cingulate cortex can lead to changes in routine behavior. Neurons there ramp up their firing rates, then peak just before a pattern shifts. Knowing this could help businesses better understand how to spur employee innovation, exploration and creativity
Keywords
stuck cortex cingulate understand better pattern routine employee
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